
Business Communication-TNP DG
Introduction
Business communication\" refers to the exchange of information within a business or between a business and external parties, such as customers, partners, or stakeholders. It plays a critical role in ensuring efficiency, clarity, and professionalism in all aspects of an organization\'s operations.
Course Description
Internal Communication
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Upward: From employees to management (e.g., reports, feedback).
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Downward: From management to employees (e.g., instructions, policies).
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Lateral (Horizontal): Between colleagues or departments (e.g., coordination, collaboration).
External Communication
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Communication with clients, suppliers, government bodies, media, etc.
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Examples: Emails, proposals, press releases, marketing content.